Content material advertising and marketing mixed with search engine marketing can present on-line sellers with regular visitors. The issue is developing with content material concepts month after month.
In March, nonetheless, there isn’t a small variety of alternatives, even ignoring St. Patrick’s Day. Content material entrepreneurs can deal with vitamin, “outdated stuff,” sleeping, water, and the climate.
Listed below are 5 content material advertising and marketing concepts your corporation may strive in March 2023.
1. Nationwide Vitamin Month
March is Nationwide Vitamin Month and an event to share food-related content material. Picture: Anna Pelzer.
March is Nationwide Vitamin Month within the U.S. The aim is to boost consciousness about knowledgeable meals selections and wholesome consuming habits.
Throughout the month, retailers and types can have interaction and educate clients about wholesome consuming by numerous content material advertising and marketing efforts.
It’s particularly related for retailers promoting meals, kitchen provides, or health gadgets, however different companies may gain advantage, too. For instance, manufacturers specializing in sustainability may develop weblog posts or movies connecting considerate consuming with environmental stewardship.
2. Nationwide Previous Stuff Day
Many customers search retro, classic, and collectible items. Photograph: Ajeet Mestry.
March 2, 2023, is Nationwide Previous Stuff Day and a chance for specialty retailers and marketplaces. For instance, Nationwide Previous Stuff Day may very well be a peak promoting date if your corporation sells antiques.
Extra usually, related sellers can create content material highlighting the enchantment of classic and retro merchandise — clothes, dwelling decor, toys, collectibles, and even electronics. This might embody articles in regards to the enchantment of classic gadgets, ideas for amassing and caring, and even direct pitches of uncommon stock.
3. Nationwide Sleep Consciousness Week
Many retailers and types can deal with sleep of their content material advertising and marketing efforts. Photograph: Kate Stone Matheson.
March 13 to 19, 2023, is Nationwide Sleep Consciousness Week in the US and a chance to create content material about sleep well being.
This would possibly embody ideas for enhancing sleep habits or discussing the mattresses and blankets that assist.
Companies that target sleep-related merchandise must be throughout this subject. However ancillary sellers can take part, too. A house decor retailer that sells sheets and blankets would possibly create a Nationwide Sleep Consciousness Week equipment focused to people and even employers, who may buy the merchandise for sleep-deprived employees.
4. World Water Day
World Water Day is an opportunity to supply articles about water, the outside, and the setting. Photograph: Jacek Dylag.
The United Nations observes World Water Day each March 22. The aim is to boost consciousness in regards to the significance and administration of recent water.
Corporations within the eco-friendly, out of doors, and residential items industries can profit from creating content material — weblog posts, infographics, movies — that focuses on World Water Day. The content material can deal with water conservation and sustainable water administration while connecting these practices to the companies’ merchandise, corresponding to water filtration and hydration gadgets.
Listed below are a number of instance titles.
- Constructing provide retailer: “Benefits of a Low-flow Showerhead.”
- A climbing and tenting gear retailer: “Learn how to Select an Eco-friendly Water Bottle.”
- A farm and ranch retailer: “10 Cash-saving Cattle Watering Ideas.”
5. World Meteorological Day
All of us speak in regards to the climate. Photograph: Jonathan Bowers.
Many of us get up within the morning and examine the climate on their cell phone. Will or not it’s chilly or sizzling? Wet or sunny?
March 23 has been World Meteorological Day since 1961. The United Nations’ World Meteorological Group established the observance to acknowledge the significance of climate forecasting.
For retailers, March 23 is a chance to create articles, podcasts, or movies about how climate impacts our lives.
Retailers and types in lots of industries can take benefit, particularly sellers of outside tools, electronics, dwelling decor, and journey gadgets.