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5 Content material Advertising Concepts for February 2023


Content material entrepreneurs who want inspiration in February 2023 can deal with how-to articles, the Tremendous Bowl, Black Historical past Month, Groundhog Day, and  — what else? — Valentine’s Day.

Content material advertising and marketing is creating, publishing, and selling articles, newsletters, podcasts, movies, and even apps to draw, have interaction, and retain clients.

Content material advertising and marketing ought to present your viewers of prospects with one thing useful, informative, or entertaining in order that they really feel a way of reciprocity to think about your model when wanted.

Listed below are 5 content material advertising and marketing concepts that ecommerce manufacturers and retailers can use in February 2023.

1. How-to Listicles

Listicles (checklist articles) and movies are wonderful methods to draw potential consumers by way of serps. Listicles are additionally sharable.

For February 2023, take into account making a collection of tutorial listicles that cowl matters associated to  your enterprise, corresponding to “how to decide on the proper winter coats for excessive chilly climate” or “the way to put together a wholesome Valentine’s Day dinner.”

Photo of a book cover, keyboard, and smartphone on a desk.

How-to listicles are a high article format for attracting potential clients by way of serps. The content material can also be sharable. Photograph: Jamie O’Sullivan.

The checklist’s subject, once more, ought to make sense within the context of the merchandise your enterprise sells. A health hydration model corresponding to Propel or Liquid I.V., as examples, may create listicles targeted on diet and train, corresponding to:

  • “10 Put up-workout Restoration Routines for Sore Muscle tissues,”
  • “25 Superfoods for Pure Vitality,”
  • “50 Well being Advantages of Hydration,”
  • “7 Options to Sugary Drinks.”

2. Tremendous Bowl LVII

This 12 months’s Tremendous Bowl will happen at State Farm Stadium in Glendale, Ariz., on Sunday, February 12. The occasion is a superb content material alternative, as hundreds of thousands of viewers will seek for all types of Tremendous Bowl-related matters.

Logo from NFL of Super Bowl LVII.

Arizona will host the 2023 Tremendous Bowl. Tens of millions of viewers can be planning events and looking for Tremendous Bowl-related matters. Picture: Nationwide Soccer League.

Your content material could possibly be a weblog publish, video collection, electronic mail e-newsletter, or perhaps a podcast. It could possibly tackle pre- and post-game matters in addition to commercials, half-time festivities, gameplay, and extra. And your merchandise needn’t be particularly associated to sports activities. Listed below are just a few examples.

  • On-line kitchen provide retailer: “Tailgating Recipes for a Good Recreation Day.”
  • A house decor retailer: “Inventive House Decor Concepts to Have fun the Tremendous Bowl.”
  • A DTC toy model: “Actions to Have interaction Children through the Huge Recreation.”
  • A pure grocery retailer: “More healthy Options to Basic Recreation-day Snacks.”

3. Black Historical past Month

February is Black Historical past Month — a time to commemorate the accomplishments, contributions, and historical past of Black Individuals. We acknowledge Black Historical past in February as a result of it’s the delivery month of President Abraham Lincoln, who issued the Emancipation Proclamation; Fredrick Douglas, among the many most influential abolitionists; and Rosa Parks, a Fifties civil rights pioneer.

February can also be the month by which the Fifteenth Modification to the U.S. Structure was ratified, guaranteeing Black Individuals the proper to vote.

Photo of young black children at school from late 1800s.

A bunch of youngsters on the Whittier Main College, Hampton, Virginia, in roughly 1899. Photograph: Library of Congress.

Retailers can produce content material reflecting the achievements of Black Individuals in all fields, from the humanities and sciences to politics and sports activities.

As with all subject options, the content material needs to be related to the merchandise we promote. A technique to do this is to profile Black Individuals who contributed considerably to your trade.

A web-based music retailer promoting pianos, guitars, trumpets, and equipment would possibly function articles or movies with titles like:

  • “Black Historical past Month: Celebrating Black Musicians from Duke Ellington to Janelle Monáe,”
  • “The Roots of Black Music: Artists That Formed Fashionable Sound,”
  • “Black Trailblazers within the Music Trade: Berry Gordy, Quincy Jones, Extra,”
  • “How Music Impacts Social and Political Actions,”
  • “From Jazz to Hip Hop: A Timeline of Black Music in America.”

4. Groundhog Day

February 2 is Groundhog Day within the U.S. and Canada. The vacation was first celebrated in 1887 in Punxsutawney, Penn. The premise is that Punxsutawney Phil (a groundhog or woodchuck) will emerge from his burrow and predict the top of winter.

Photo of eight male members of the Punxsutawney Groundhog Club.

Members of the Punxsutawney Groundhog Membership with Phil (decrease proper) on Groundhog Day 2022. Photograph from the membership’s Instagram web page @punxsyphil.

Actor Invoice Murray began in “Groundhog Day,” a 1993 romantic comedy. The film has turn out to be a cult traditional and is incessantly referenced in in style tradition.

Collectively the film, the woodchuck, and the anticipation of spring make for content material advertising and marketing alternatives.

Listed below are 5 potential headlines.

  • “15 Methods to Refresh Your House for Spring.”
  • “High Spring Style Developments.”
  • “Learn how to Create a Spring-inspired Outside Area.”
  • “The Greatest Spring Magnificence Merchandise.”
  • “Spring Cleansing Ideas for Groundhog Day.”

5. Valentine’s Day

Valentine’s Day on February 14 is among the many most essential gift-giving holidays. It’s celebrated worldwide and marks an event for {couples} to have a good time their love. It’s additionally a chance for mates, households, and even co-workers to indicate appreciation for each other.

Bronze metal letters L - O - V - E

Valentine’s Day is one in all retail’s high worldwide holidays. Photograph: Jesse Goll.

Valentine’s Day can drive important gross sales of services and products. Some shoppers search for particular items, however others want concepts or inspiration. That’s the place content material advertising and marketing is available in. Use Valentine’s Day to showcase your merchandise, present present options, and even run contests.

Listed below are 5 headline concepts.

  • “Valentine’s Presents Your Particular Somebody Will Love.”
  • “5 Methods to Present Appreciation on Valentine’s Day (Past Flowers and Sweets).”
  • “Valentine’s Day Outfits for the Good Date Night time.”
  • “The Final Valentine’s Day Reward Information.”
  • “10 DIY Presents to Have fun Valentine’s Day.”

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