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Tuesday, December 13, 2022

7 Etsy options to promote your crafts

Getting artful

Etsy is usually the primary market crafters, artisans, and classic sellers flip to, which is comprehensible. In spite of everything, the ecommerce platform was designed with these teams in thoughts.

Nonetheless, if you happen to’re in search of Etsy options, or just wish to broaden to related channels, there are a number of different marketplaces to think about.

However earlier than we dive into another choices on the market, let’s discover why it’s possible you’ll wish to promote your crafts on different websites like Etsy.

4 the reason why sellers could contemplate Etsy options

Providing your merchandise on completely different ecommerce platforms will make it easier to stand out towards different competing sellers who’re limiting themselves to Etsy alone.

Utilizing Etsy options to promote your crafts provides consumers the prospect to buy on the platforms that they could already be accustomed to. Because of this, you’re providing a handy procuring expertise that builds extra loyal relationships.

1. Sellers wish to stand out from the competitors

It may be difficult for Etsy sellers to distinguish themselves from opponents as a result of even when a possible buyer is on a particular product web page, the platform recommends sellers who supply related merchandise.

For instance, a consumer viewing a particular candle can merely scroll to the underside of the product web page to see “Comparable gadgets on Etsy” — listings of different sellers’ candle choices, as illustrated beneath.


So even Etsy sellers who spring for a paid promotion will nonetheless discover themselves pitted towards different sellers.

2. Sellers need extra advertising choices

Etsy sellers can’t interact in lots of conventional ecommerce advertising methods.

Whereas paid promotions are an possibility, the platform provides no advertising instruments or Fb remarketing. Additionally, sellers aren’t permitted to gather consumers’ e-mail addresses and even talk with clients after the completion of a sale.

3. Sellers wish to broaden into non-handmade gadgets

Etsy permits solely handmade merchandise, classic merchandise, and craft provides to be offered on its platform.

So sellers who wish to broaden into wholesale choices — or profitable Etsy customers who merely outgrow the flexibility to hand-make each merchandise — received’t be capable to proceed utilizing Etsy.

4. Sellers wish to diversify their marketplaces

Some Etsy sellers could want to proceed to make use of {the marketplace}, however they wish to broaden their attain and promote on different ecommerce platforms as nicely.

Promoting on extra marketplaces will be a good way to enhance model consciousness and product visibility. Plus, it will probably affect a vendor’s backside line.

7 different web sites to promote your crafts

Fortunately, there’s no scarcity of Etsy options on the market for crafters, creators and classic sellers. Making an attempt a brand new platform will make it easier to develop your model, attain extra clients, and most significantly, make it easier to achieve extra income. So listed below are seven websites like Etsy to arrange store.

1. Amazon Handmade

Ecommerce big Amazon has its personal artisan market that options sellers from greater than 80 international locations.

Being an Amazon platform, Amazon Handmade has a variety of potential for makers. And since greater than 63% of customers start their product searches on Amazon, clients usually arrive on Amazon able to make a purchase order.


Sellers should apply to be a part of {the marketplace} and supply solely handcrafted items. They need to additionally register for Amazon’s Skilled promoting plan, which prices $39.99 per 30 days. Nonetheless, this payment is waived for Handmade sellers.

As for prices, Amazon takes a 15% referral payment for every sale on Amazon Handmade.

2. Ruby Lane

Ruby Lane is the largest curated market for antiques, classic gadgets, artwork and jewellery.

The positioning provides sellers entry to Google Analytics knowledge, permits them to Skype with clients, and lets them use third-party advertising instruments.


It additionally units itself aside from Etsy with its Secret Shopper Program. Customers make purchases, and if their expertise doesn’t meet market requirements, Ruby Lane privately contacts the vendor to supply suggestions and suggestions.

There aren’t any itemizing or set-up charges, however Ruby Lane fees a upkeep payment of $25 on the primary of each month. However whenever you add a minimum of 15 gadgets inside a month, your $25 upkeep is returned by means of a rebate. There’s additionally a service payment of 9.9% that’s capped at $250.

3. Storenvy

Greater than 55,000 manufacturers promote their items on Storenvy, a market that focuses on small, impartial manufacturers.

The platform believes every part has a narrative — the place a product comes from, who created it, and why every product is crucial to the vendor’s story.


{The marketplace} prides itself on providing high-quality merchandise, as its common sale value is increased than Etsy’s. The positioning often promotes its sellers’ choices on social media, which may give listings extra mileage than a paid promotion on different marketplaces.

Storenvy fees a 15% fee on gross sales and has no different charges.

4. aftcra

aftcra is a boutique-like platform that solely provides American, handcrafted gadgets. {The marketplace} has a really strict definition of what constitutes a hand-crafted merchandise — particularly, gadgets ought to be made solely by hand. In case you have the abilities to create gadgets like jewellery, child blankets or woodworking, your creations will match their invoice.


Whereas Etsy permits ecommerce retailers from world wide to promote arts and crafts, aftcra limits its market to Individuals solely. In order a US-based vendor, you’re lucky to be competing towards a smaller pool of sellers.

There aren’t any charges to arrange an aftcra retailer and checklist gadgets, however there’s a 7% transaction payment when an merchandise sells.

And total, in relation to bills, aftcra’s pricing is much lower than Etsy’s.

5. Folksy

Described as “the UK’s largest on-line craft truthful,” Folksy is basically Britain’s model of aftcra — designed particularly for the nation’s artisans. As a plus for the actual European sellers, Folksy is much less saturated than Etsy — making it simpler for many who are model new to promoting crafts on-line.


Like Etsy, Folksy fees charges for itemizing gadgets on the market on its platform. However with Folksy, the primary three gadgets listed are free. The UK platform fees fee charges (6% + VAT gross sales fee), whereas Stripe and PayPal cost them transaction charges.

6. Spoonflower

Spoonflower is a world neighborhood of artists that promote decor, bedding and different dwelling furnishings. What units them aside from Etsy? Spoonflower focuses on customized materials.


To get a product that’s one in every of a sort, customers can first select a design from an current artist on the platform or add one in every of their very own. Secondly, they will order the customized material on any merchandise — like a pillowcase or cover cowl. And lastly, Spoonflower prints and ships.

Sellers merely add their designs, that are then offered and printed on material, wallpaper or present wrap.

Spoonflower sellers earn a base fee of 10% of the retail value of their design, no matter reductions or promotions.

7. iCraft Items

This Canada-based market invitations sellers from throughout the globe to checklist crafts and unique artwork on the market.

In contrast to Etsy and most of the Etsy options listed right here, iCraft Items doesn’t allow the sale of classic gadgets or craft provides.

sell your crafts


{The marketplace} fees a one-time, non-refundable $25 registration payment and provides subscription-fee packages that vary in value from $10 per 30 days to $15 per 30 days. There aren’t any itemizing, transaction, or fee charges.

Create your individual website utilizing GoDaddy

The Etsy options detailed above aren’t your solely choices for promoting your crafts, handmade items, and classic gadgets.

Depend on GoDaddy to create your individual procuring platform. Our web site builder is free and easy — permitting you to be arrange inside minutes. Very quickly, you’ll be capable to launch your individual retailer solely to your personal merchandise.

After you have your merchandise listed on a number of marketplaces along with your individual platform, use Marketplaces & Social that will help you run a smoother enterprise. By its administration, you possibly can promote on a number of marketplaces, rapidly checklist gadgets, and sync your stock throughout warehouses with ease.

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