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Thursday, February 9, 2023

8 TikTok Content material Concepts for Retailers

TikTok customers embrace all demographics and seemingly each curiosity. The app has over 1 billion month-to-month customers who spend upwards of 90 minutes every day on the app, opening it eight instances, in line with Enterprise of Apps.

Savvy entrepreneurs can take benefit of the chance with content material tailor-made to TikTok’s options and strengths. Participating viewers within the first few seconds of a video is essential to success, as is experimenting with codecs that attraction to your viewers.

Listed below are eight ways to attempt.

TikTok Concepts for Retailers

Present, don’t promote. Create tutorials, recipes, and suggestions that showcase your merchandise in actual life. The CEO of Oath, a well being meals service provider, demonstrated a recipe with feta cheese.

Screenshot of a recipe video on TikTok

Demonstrating recipes can assist promote the elements.

Companion with creators. Sixty-five % of TikTok customers say they depend on evaluations and creator suggestions to make buy selections, per TikTok. Retailers can use TikTok’s Expertise Supervisor Portal to attach and negotiate with these creators.

Faucet into area of interest communities. TikTok customers create communities round matters; two of the preferred are #BookTok and #CleanTok. Discover a neighborhood that matches your product vary and create content material for that area of interest. Right here’s a #CleanTok instance.

Screenshot of a TikTok cleaning video

Sync with communities — resembling cleansing — that relate to your merchandise.

Faucet into hashtags with procuring intent. TikTok customers additionally generate hashtags useful for product promotion. Examples embrace #TikTokMadeMeBuyIt, #MustHaves, #TreatYourself, #ShopWithMe, and #GetReadyWithMe. Manufacturers resembling Tarte cosmetics now supply product bundles based mostly on trending gadgets.

Use trending audio. The highest songs on Spotify typically originate on TikTok, proving the platform’s energy. Syncing your movies and transitions to a trending music can lead to extra viewers, as can lip-syncing to trending audio.

Screenshot of a TikTok video with a male and female lip syncing

Lip syncing to trending audio can entice viewers.

Replicate a trending format. That is one other straightforward option to profit from the newest content material traits, this time with a visible format. TikTok’s “Traits” portal is a useful (and free) discovery software to search out what’s in style.

React to trending content material. TikTok’s Duet and Sew split-screen instruments permit customers to create a video beside one other. It’s a useful option to profit from trending content material. It’s finest to react to manufacturers and creators you already know — and make sure to credit score them.

Strive an inventory. The ever-popular checklist format can embrace suggestions, dos and don’ts, product suggestions, and extra. Strive mentioning the final merchandise in the beginning of the video to maintain customers watching to the top.

Screenshot of a list with skin care tips.

Lists can embrace suggestions, dos and don’ts, and product suggestions.

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