By Charles Potts
As we flip the web page to a brand new yr, the innovation evolution continues. ICBA is leaning into it, bringing its ThinkTECH Accelerator program and innovation efforts in-house to offer group bankers with focused options.
Right here at ICBA, we’ve been tossing round a quote from writer Courtney C. Stevens’ novel, The Lies About Fact, that captures our ethos heading into 2023: “If nothing adjustments, nothing adjustments. If you happen to maintain doing what you’re doing, you’re going to maintain getting what you’re getting. You need change, make some.”
I consider 2023 will proceed our trade’s ahead momentum as our members place themselves to be the brokers of change that discover and champion new alternatives.
Listed below are what I consider would be the prime 5 alternatives this yr:
- Focused fintech initiatives centered on assembly group bankers’ distinctive wants. Very like we noticed with some concentrated initiatives in 2020 with the Paycheck Safety Program (PPP) and the CARES Act, 2023 will deliver a extra granular focus to group banks’ strains of enterprise. Agtech, age tech, funds and monetary inclusion are prime of thoughts for ICBA, in addition to revenue-generating alternatives for group banks.
- Momentum round quicker funds, real-time funds and FedNow. Sooner and real-time funds exercise and deliverables will turn into tangible and crucial within the yr forward. With the launch of FedNow this yr, new use circumstances for quicker and real-time funds will proceed to emerge, offering group banks with a groundswell of alternatives.
- Persevering with digital transformation. Digital transformation exhibits no indicators of slowing down. In response, ICBA is increasing its digital training programming and sources to make sure group bankers have what they should differentiate themselves from the competitors and vie for market share. By bringing its innovation initiatives in-house, ICBA will proceed to assist these efforts, together with figuring out strong, cutting-edge options to resolve group financial institution ache factors and meet evolving buyer wants.
- A rise in embedded cost. Embedded finance is predicted to extend exponentially over the subsequent few years, opening up new markets and enhancing buyer experiences. In keeping with Plaid, a monetary providers firm, embedded monetary providers will produce $320 billion in revenues in 2025—a 10-fold enhance over the $22.5 billion in 2020 revenues. Anticipate elevated calls for from enterprise clients and new revenue-generating alternatives for group banks.
- The emergence of chief innovation officers or digital strategists. With rising expertise calls for and the tempo of innovation, count on to see the emergence of in-house group financial institution chief innovation officers and digital strategists. Group banks are investing in these new ability units, bringing in prime expertise from different industries, so we count on to see an uptick on this pattern within the yr forward.
In 2023, group banks should stay agile and centered on making change to safe their place as their clients’ most well-liked monetary associate. As the brand new yr unfolds, we might do nicely to recollect Stevens’ mantra, “If nothing adjustments, nothing adjustments.”
Charles Potts (email@example.com) is ICBA govt vice chairman and chief innovation officer