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Friday, December 23, 2022

Observe Administration 2022 Evaluate: The SEC’s New Advertising Rule


Advertising for monetary advisors was lastly introduced into the twenty first century this yr, because the compliance date for the Securities and Alternate Fee’s advertising and marketing rule was this November. 

The rule, which modernizes rules that went into impact in 1961, dictates when and the way advisors can use testimonials and endorsements in promoting, in addition to the form of efficiency metrics that may be cited. 

It is clearly been a very long time coming, which is why the SEC gave companies 18 months from its passage to return into compliance. Nonetheless, adherence to the rule is advisors’ No. 1 compliance concern, in accordance with a survey by the Funding Adviser Affiliation performed in July. 

Though the rule has now been totally carried out, that doesn’t imply advisors are totally profiting from what it means for his or her companies. The results of the rule will undoubtedly carry over into 2023.

Click on by this slide present for extra on how WealthManagement.com lined the rule all through 2022.

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