Planning your January social content material comes with so many nice alternatives. In reality, January is known as after Janus, the Roman god of gates and doorways, which symbolizes endings, beginnings and transitions. As a enterprise proprietor, it’s necessary to take this time to replicate on which doorways you’ll shut and which of them you’ll knock on and open, as the brand new yr begins afresh.
And since we’ve all discovered a terrific deal about ourselves and the world through the years, now’s the time to take the insights you’ve gained and apply them to the one year that await us — all shiny and new.
So to kick issues off, you’ll want to make sure that you intend your model’s content material advertising and marketing with enterprise development in thoughts. Preserve studying to find out about key social media holidays and occasions for this month, together with advertising and marketing suggestions that can assist you put together for upcoming developments and celebrations.
How to consider content material creation for the brand new yr
The beginning of one other yr provides us an opportunity to alter our mindsets. For that reason, it’s a good time to convey messages of renewal and refreshment to your viewers by way of varied branding components and advertising and marketing campaigns.
It’s additionally a very good alternative to replace your model, in addition to your social media technique. In sensible phrases, this will imply:
- Refreshing the appear and feel of your visuals
- Pivoting your advertising and marketing course with new services or products
- Providing New Yr’s Day specials and reductions on your prospects
The necessary half is that it doesn’t matter whether or not you’re in retail, trend, décor, wellness or meals. All industries and sectors can profit from a easy refresh.
Keep organized with a social media content material calendar
Organizing your ideas and techniques can get messy — particularly if you happen to’re used to utilizing spreadsheets and different on-line paperwork. However using a visible social media content material calendar may help you and your staff get a clearer sense of the duties forward.
And though there are a lot of methods to format a social media content material calendar, your greatest guess is to maintain it easy, clear and enjoyable. Play with templates and designs that work greatest for your corporation (GoDaddy Studio has lots to select from), and determine whether or not you wish to maintain observe of issues on a weekly, month-to-month or quarterly foundation.
Associated: Planning forward — Easy methods to create content material calendars and why you want it
Fast suggestions for prepping your social media content material
As you begin planning, you’ll wish to guarantee you may have a very good social media technique in place to assist your campaigns run extra effectively. Listed below are some advertising and marketing concepts for you to remember as you put together your January content material throughout all social media platforms:
Make the most of design templates
Equipping your self with design instruments that make your life fast and simple is one of the simplest ways to go — particularly when you may have restricted funds. With apps like GoDaddy Studio, you may have a library filled with fonts, graphics and pictures you may customise proper at your fingertips. Inform your individual story by way of a design that matches your model’s vitality.
Create your visuals upfront
When creating social posts with movies, reels, or graphics, contemplate producing them in batches — that means you may streamline them when the time is true. It’d take somewhat extra effort at first, however working upfront may help you put together for final minute changes or edits (if wanted).
Know your viewers
Ensure you spend a while researching what distinctive pursuits or actions your viewers is into. For instance, if you happen to promote tenting gear, there’s a very good likelihood your viewers helps environmental points. Use this information to create associated campaigns or companion with a charitable group for a themed put up that matches along with your viewers.
Broaden your community inside your area of interest
Oftentimes you could find micro-influencers which have a bigger following than most individuals, but smaller than on-line celebrities with an enormous fan base. Strive partnering with these people to develop your attain with new audiences. You’ll be stunned how a constructive new enterprise relationship may help increase your publicity.
Make the most of these hashtags
Whether or not you’re posting on Instagram, TikTok or LinkedIn, a very good rule of thumb is to at all times embody standard, related and branded hashtags. Efficient hashtags may help folks discover you extra simply on their social platform of selection — creating the next likelihood of visibility and engagement from new customers.
Nonetheless, you’ll must perform a little analysis on what number of to make use of inside every put up, since all social platforms are totally different. You don’t wish to put up too little or an excessive amount of, the place it impacts your common attain. Hootsuite has a terrific hashtag information you need to use for reference.
Key dates to think about on your January social content material calendar
Now that you know the way to strategize, let’s dig into some key dates which are necessary for this month. Bear in mind to be selective along with your decisions, as you’ll must create visuals and campaigns that relate most to your viewers. The purpose right here is to be intentional along with your social media advertising and marketing campaigns, so that you simply maintain manufacturing prices low and goal the audiences that matter most to your model’s success.
New Yr’s Day
It is a international vacation in most components of the world. And because it falls on January 1, this might be the proper time to inform your prospects about your specials and reductions — particularly as new yr’s resolutions are in full momentum.
For instance, if your corporation is in private wellness, well being or sport and health areas, you need to use this chance to inspire your viewers to hold out their well being targets. One other approach to increase gross sales is to tempt new prospects with provides and reductions for providers you present. This might imply providing a free introductory session if you happen to’re a well being coach or personal a yoga studio.
And don’t neglect about posting inspirational quotes, too — something that makes it simpler for folks to attain their new targets is a good suggestion proper now.
G’day, mate! Australia’s Independence Day is well known annually on January 26, marking the 1788 touchdown of the First Fleet at Sydney Cove and the elevating of the Union Flag by Arthur Phillip in New South Wales. It’s sometimes marked by neighborhood and household occasions, together with reflections on Australian historical past or neighborhood awards.
Typically, at the present time is a chance to attach along with your prospects situated in Australia, or to acknowledge the day you probably have a model with a robust Australian identification.
Faculty soccer championships
January is the top of school soccer season in the USA, culminating within the huge NCAA faculty soccer nationwide championship — which takes place on January 9 in 2023.
For those who personal a sports activities bar, café, restaurant or are in any means concerned with sports activities, join along with your viewers to have fun the large recreation. This might contain:
- Speaking what groups you assist
- Internet hosting watch events or different associated occasions
- Partnering with native sports activities figures for meet and greets with followers
Together with service industries, this is a perfect time for sporting items retailers to get entangled, too.
The third Monday of every yr (January 16 this coming yr) is Martin Luther King Jr. Day, going down a day after his beginning on January fifteenth. The day honors King, the U.S. champion of nonviolent activism within the civil rights motion, who protested racial discrimination in federal and state regulation of the Sixties — earlier than his assassination in 1968.
The vacation is a poignant alternative to create consciousness and educate your viewers about points associated to race. These within the political or charitable areas could discover at the present time significantly related to mark, however that is additionally an necessary day to all companies in all places.
Worldwide Creativity Month
January is Worldwide Creativity Month, based by motivational speaker, writer and trainer Randall Munson. Going past the thought of a brand new yr’s decision on January 1, Worldwide Creativity Month offers a extra highly effective, enduring alternative for constructive change.
For those who’re in any type of artistic house — arts and design, crafts, décor or trend — you may concentrate on the thought of creativity and innovation, and produce your viewers in to have fun it.
How a couple of artistic competitors the place you get your viewers to invent or design one thing? Or, what about selling native artists and their work? Even if you happen to’re in a “non-creative” enterprise, you may nonetheless apply the thought. Bars can showcase native mixologists demonstrating the artwork of the cocktail, for instance, or educators might present their prime recommendations on establishing artistic work habits.
Worldwide Thoughts-Physique Wellness Day
Because the twenty first century progresses, we’re turning into extra conscious of the mind-body connection, and it’s sprung an entire trade and vary of companies that combine this concept. For those who’re within the holistic wellness house, January 3 is Worldwide Thoughts-Physique Wellness Day, and it’s an ideal time to have fun the connection between a wholesome physique and a wholesome thoughts.
If your corporation touches on any side of well being — whether or not it’s food and drinks, wellness or private health, for instance — you may take part. Social media posts might like:
- Academic factors
- High suggestions
Take into consideration what this idea means to your model and talk it successfully to your neighborhood.
Nationwide Spaghetti Day
Probably a detailed second behind pizza, spaghetti is one among Italy’s biggest international exports — so it’s greater than worthy of a complete day to have fun it.
For those who’re within the food and drinks house, a restaurant or perhaps a meals blogger, get behind the trigger with Nationwide Spaghetti Day on January 4. Provide specials on spaghetti dishes or spotlight new recipes — the one restrict is your creativeness (and your capability for pasta).
January 25 is Reverse Day, which is a complete day devoted to celebrating the outdated switcheroo.
The day is well known by saying precisely the other of what you imply, and as a model you may develop on this idea and actually have some enjoyable with it.
This might be utilized to virtually any enterprise who has a humorousness and a love of wordplay. Industries like magnificence, retail, trend, food and drinks or running a blog areas can all take part on the enjoyable.
Moreover, Reverse Day is the type of factor that children simply love. So if you happen to’re a youngsters’s model, it’s best to positively not get entangled! (see what we did there?).
Spend the day exploring opposites — from reverse flavors to reverse feelings, and even reverse sounds.
Nationwide Cheese Lovers Day
“You’ll be able to’t make everybody joyful. You’re not cheese.” ~Nameless
Sure, cheese is a much-loved meals all over the world — in the USA alone, one third of all milk produced goes into cheese manufacturing. January 20 is Nationwide Cheese Lover’s Day, which is a extremely scrumptious excuse to get somewhat tacky.
Once more, like nationwide Spaghetti Day, if you happen to’re within the meals house, then it’s value getting concerned right here. Inventive concepts might concentrate on:
- Specials on cheese dishes or any artisanal cheeses you promote
- A roundup of your favourite cheese-based recipes
- Tutorials on methods to make your individual cheese at dwelling
Have enjoyable and don’t be afraid to experiment with foolish puns if vital.
Make Your Dream Come True Day
Actually one to get the constructive vibes going, January 13 is Nationwide “Make Your Dream Come True” Day — and this might apply to any model marketing campaign beneath the solar. It’s a terrific alternative to unfold the message about being proactive on the subject of what you wish to obtain in life. Doable advertising and marketing concepts might vary from:
- A marketing campaign targeted on a charitable initiative
- An inspiring message within the schooling house
- A message associated to bodily and psychological wellness
The alternatives are limitless with this one, making it simple to craft one thing that matches inside your model’s distinctive tone and area of interest.
Knowledge Privateness Day
Everybody can use a reminder on the significance of web security, and Knowledge Privateness Day is the proper alternative to boost consciousness to your viewers concerning the dangers of sharing private knowledge on-line. Celebrated on January 28 of this yr, any small enterprise proprietor with a web based web site can take this chance to not solely educate through social media, but additionally spotlight all of the safeguards in place for his or her prospects.
One instance could be to create a put up that talks about all of the methods your model is taking steps to guard buyer knowledge on a steady foundation. It’s an effective way to reassure your prospects, whereas additionally boosting belief on the similar time.
Associated: Information to ecommerce safety: Easy methods to safe your on-line retailer
Blood Donor Month
This month is a giant one for blood financial institution organizations, as many use this time to closely advocate for blood donations throughout the nation. It was first noticed in 1970, after President Richard Nixon proclaimed it into the historical past books as a month reserved for paying tribute to voluntary blood donors and inspiring new donors to affix.
Small companies may help unfold the phrase throughout this month by:
- Partnering with their native blood banks throughout donation occasions
- Providing reductions, prizes or different incentives for all donors
- Posting instructional content material for social sharing functions
And irrespective of the trade, your contributions to this necessary trigger is bound to generate a constructive response out of your on-line viewers.
Gown Up Your Pet Day
Who doesn’t like getting cute animal images on their timelines? Mix that with over-the-top costumes and equipment, and you’ve got a web based occasion that’s worthy of additional clicks, feedback and likes.
Celebrated on January 14, small enterprise homeowners (particularly these within the pet trade) can encourage on-line audiences to interact in plenty of methods. Some examples embody:
- Holding a contest for greatest dressed pets
- Encouraging customers to share images within the feedback
- Saying a trend occasion at your corporation location
Moreover, you may supply reductions and prizes to stand-out contributors as an additional incentive.
Get To Know Your Clients Day
Need to get to know your prospects somewhat higher? Why not achieve this in a enjoyable and interactive social media exercise, set for January 19 of 2023. Create a ballot that asks about their favourite social causes or encourage them to share a nostalgic reminiscence from childhood they miss essentially the most. No matter immediate you determine to go together with, you may simply study a brand new perception about your viewers that you could be not have thought-about earlier than.
Preserve your social content material contemporary
If you need a contemporary search for the brand new yr, updating your model is tremendous simple utilizing the big selection of templates we provide. Having your templates prepared and accessible in our instrument is one of the simplest ways to maintain the method of designing slick and seamless.
Once we’ve made it tremendous easy like this, creating your content material because the yr kicks off can prevent time and trouble – liberating up your vitality to focus in your new targets for the yr.
Begin designing proper now — free of charge — with GoDaddy Studio.