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Tuesday, November 29, 2022

Social Media Platform Updates for November 2022

Here’s a checklist of notable characteristic updates in November from main social media platforms — Fb, Instagram, Twitter, TikTok, YouTube, Snapchat, and WhatsApp.


The confusion surrounding a paid type of Twitter verification has dominated social media information. Twitter launched Blue, a paid subscription service, for immediate verification and early entry to new options. Twitter beforehand restricted Blue to outstanding accounts.

Nonetheless, opening up verification to anybody with a bank card led to a flurry of faux customers. Twitter then pulled Blue simply days after the launch. Elon Musk has tweeted {that a} extra strong model will return quickly.

Screenshot of Twitter Blue.

Twitter Blue


Instagram has added native scheduling for Reels. This instrument permits scheduling for as much as 75 days. To entry this characteristic, create your Reel, choose superior settings, after which select “Schedule this put up” to pick the time and date. Navigate again to your put up and faucet “Schedule” to substantiate. (Scheduling can be accessible for carousels and pictures.)

As well as, Instagram launched a facility so as to add music to nonetheless pictures.


The Meta staff launched a characteristic for teams that enable members to pick themselves as moderators. Fortunately this characteristic requires activation by a bunch admin.


BeReal is a brand new social media platform for customers to put up genuine (unfiltered) pictures of themselves. It has surged in recognition. TikTok has responded, adopting comparable in-moment performance known as “Now.” The characteristic prompts customers to share a 10-second snippet of their day.

TikTok additionally launched Academy, a digital training useful resource with free video programs to assist entrepreneurs use the platform.

Screenshot of TikTok Now

TikTok Now


A current YouTube launch has elevated the engagement choices for channel admins, with a broader number of templated Sensible Replies to reply to feedback, with extra translation choices.

Moreover, YouTube now permits channels to pick a novel “Handles” identifier, making the channels extra seen. If you happen to haven’t chosen a deal with, YouTube might have robotically assigned one, which could be up to date.


Snapchat’s newest updates embrace an integration with Strava (an train monitoring service) to share health exercise, a digital try-on partnership with Amazon, and product tagging integration with BigCommerce.


WhatsApp is rolling out Communities, a characteristic to attach and handle a number of teams beneath one umbrella. Members of Communities can swap between chats, and admins can share updates — together with chat polls and huge information — with everybody and delete messages.

WhatsApp has additionally introduced a brand new search performance to assist customers discover and message companies — accessible in Brazil, Indonesia, Mexico, Colombia, and the U.Ok.

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