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Tuesday, May 2, 2023

The mega listing of free instruments and assets to develop your small business

Bang on your finances

Whether or not you simply made the leap into entrepreneurship otherwise you’ve been working your personal enterprise(s) for some time now, it by no means hurts to maintain an inventory of free instruments and assets to develop your small business at hand. Value-savings are all the time a plus, proper?

Working with small companies over time, I’ve been uncovered to a whole bunch upon a whole bunch of on-line platforms and instruments, and I’ve grow to be considerably of a software program junky. You understand these people who hoard exhibits and films of their Netflix queues? That’s like me however with software program trials and lifelong offers. So, I figured I might share the wealth and give you an inventory of instruments to develop your small business on a finances.

Record of free instruments and assets to develop your small business

Soar proper to a class that pursuits you or learn on for a variety of free instruments and assets that can assist you preserve shifting ahead.

Associated: Free e mail templates for lead outreach

Free instruments and assets for content material creation

Many entrepreneurs consider that content material is simply written phrases like a e book or a weblog put up. In actuality, there are three sorts of content material you’ll need to embrace in your advertising and marketing program:

  1. Textual content / written copy. For instance, you may use headlines to seize your viewers’s consideration or bullet factors to hit house in your product’s options and advantages.
  2. Visuals / photographs. These might embrace pictures you may take together with your smartphone or photographs designed on platforms like Canva or Photoshop.
  3. Video. You may file a video in your cellphone or webcam, or you might choose to create slideshows to music that you simply put up on websites like YouTube or Vimeo.

Utilizing the correct mix of selling content material can assist you to draw, educate, have interaction, and convert your clients.


Finally, the sorts of content material you publish will rely in your purchaser persona.

Generally, although, it may be complicated or overwhelming making an attempt to determine what content material it is best to create on your model. The truth is, our workforce simply launched a free content material creation service to assist those that could have a little bit of “writers’ block” however know they must publish one thing to remain linked with their clients.

Learn on so as to add to your listing of free instruments and assets to develop your small business by content material advertising and marketing.

Free instruments and assets for written content material

Microsoft Phrase and PowerPoint on the net

Microsoft presents a free on-line model of its standard Workplace suite, together with a primary model of Phrase and PowerPoint. You should utilize Phrase to draft newsletters for your small business, and craft paperwork whereas inviting others to evaluation and coauthor in real-time. And PowerPoint is a go-to for creating compelling shows — particularly once you embrace pictures and movies to inform your story.

Google Docs

Google Docs is a free app for anybody with a Google account. It lets you entry, edit and share your paperwork from actually wherever on the planet so long as you will have an web connection. Use Google Docs to stipulate and write your weblog posts, brainstorm topic strains or e mail advertising and marketing content material, and manage your ideas when outlining a brand new video script.

Professional tip: Do you know you need to use Google Docs to create Gmail emails together with your workforce in actual time?

Hemingway App

Writing on your viewers is necessary as a result of your message wants to attach with them and persuade them to purchase. Hemingway is a free on-line editor that helps you establish lengthy, advanced sentences and customary spelling and grammatical errors. The app highlights your sentences based mostly on their readability rating for simple modifying.

Webfx Readability Instrument

Much like Hemingway, this Readability Check Instrument will calculate the readability rating of your content material. You possibly can take a look at all or a part of a webpage or weblog put up, or you’ll be able to copy and paste textual content and the software will examine your content material in opposition to a number of readability frameworks that can assist you higher perceive how simple it’s on your potential clients to learn, take in and act upon your work.

Portent Content material Concept Generator

Portent’s Content material Concept Generator comes up with catchy titles on your weblog posts, YouTube movies, podcast episodes or e mail publication topic strains. Simply enter your topic, and the Concept Generator will spin up a artistic title and recommendation to take it to the following stage.


In case you don’t but have a web site, however you’d like to start sharing your thought management, Medium is a superb place to begin. Create a free account and add textual content, graphics and video hyperlinks to make your content material stand out.

Writing content material is nice, however to pack a extra highly effective prosaic punch and stand out out of your opponents on Google, you’ll need to incorporate key phrases into your textual content. The next listing of free instruments and assets will allow you to capitalize on obtainable key phrases for your small business.

Google Tendencies

Google Tendencies is a free key phrase analysis software that tells you what’s trending, what’s standard and provides you concepts on how one can get into the dialog with new keyword-rich content material. Listed here are a couple of examples:

  • In case you run a pizza store and are contemplating including a brand new menu merchandise, you may use Google Tendencies to get a really feel for what’s extra standard: “deep dish” or “gluten-free.”
  • For hospitality and tourism companies, you need to use Google Tendencies to visualise an uptick in searches for particular phrases like “summer time trip concepts” or “winter vacation getaways.”
  • Actual property brokers may use Google Tendencies to find out well timed subjects of curiosity to their potential shoppers, like “mortgage charges” or “house inspection errors.”


Ubersuggest is a user-friendly, freemium software that lets you seek for key phrases or phrases that relate to your small business and shows their estimated competitors scores for Google Advertisements and Google’s natural search outcomes.

Google Key phrase Planner

Opposite to standard perception, you should not have to speculate a single cent in Google Advertisements with a purpose to make the most of the Google Key phrase Planner. Meant for customers of Google’s paid promoting platform, Key phrase Planner helps you uncover new key phrases associated to your services. You possibly can sort an inventory of related phrases and phrases into the search field or paste your web site URL, and Key phrase Planner will do the give you the results you want.

After you have your listing of key phrases helpful, you’ll be able to incorporate them into your written content material for an opportunity to glean extra search engine optimisation advantages.

Free instruments and assets for visible content material

Visible content material can come within the type of pictures, graphic design photographs, infographics and animated gifs (leaving video as its personal medium). An MIT examine discovered that people can course of and retain visuals sooner than the written phrase, which is why you need to take into account these free instruments and assets that can assist you add visible content material to your advertising and marketing combine.

GoDaddy Studio

With GoDaddy Studio, you’ll be able to simply create content material that elevates your model in every single place, out of your web site to social posts and promoting. Seize your model’s distinctive model with ready-to-edit templates. Swap colours, fonts and add textual content to photographs with just some clicks to match your model model. In case you actually need to step up your model picture, you’ll be able to even create your personal brand in GoDaddy Studio and publish a Hyperlink in Bio web page to function all of your websites and social media profiles.

Royalty-free inventory photograph websites

I all the time suggest that our small enterprise shoppers use their very own cameras to take pictures as a result of it gives a way of authenticity of their advertising and marketing. That mentioned, in case your trade doesn’t lend itself to images (IT providers or tech startups, as an example) then take into account the next royalty-free photograph websites.

The great thing about these websites is that the photographer or designer appreciates attribution (that means you point out them in your advertising and marketing) however doesn’t require it with a purpose to use their work.

Essential word: Sure, Google Pictures are there for all of the world to see. By no means use them in your advertising and marketing. It might sound simple and quick, however simply since you discover the photographs in a search doesn’t imply you will have the rights to make use of them in a industrial capability (that means you’d earn money off others’ work.) As an alternative, take into account royalty-free inventory photograph websites like these above.

Free instruments and assets for video content material

Written content material and visuals are good, however including some video to the combination can actually boost your advertising and marketing and allow you to improve gross sales on your small enterprise.

Your cellphone, pill or laptop

Lengthy gone are the times once you wanted to rent an expert videographer and movie crew to make a Hollywood manufacturing on your small enterprise. At present, anybody with a smartphone, pill or webcam-equipped laptop can seize video. These gadgets aren’t essentially “free” however I’ll assume you probably have one, if not all, of them in your possession already.

Associated: How one can create a priceless video replace on your clients

Video modifying apps

Relying in your laptop or system, there are a wealth of video modifying apps obtainable. Every app has its personal consumer interface and idiosyncrasies, so I counsel testing a couple of earlier than you land in your go-to video editor.

As a Macbook consumer, iMovie is my go-to video editor for fast tasks. It comes pre-installed free on Apple computer systems or gadgets and may be very user-friendly.

For on-line video modifying, our workforce has began utilizing Canva Video Suite as a result of it permits us so as to add video clips, animations, textual content overlays and background music in a single fell swoop. Right here’s an instance of how actual property agent Dakota Riley transformed a selfie video from Fb right into a YouTube clip with the assistance of Canva.

As a word, in my analysis, I got here throughout a number of video modifying platforms for Home windows-based computer systems, however I couldn’t discover a safe obtain web page for these instruments, so they aren’t shared above. A easy Google seek for “Free Video Editor for Home windows” will present you lists of top-rated modifying apps for the PC. Simply make sure that the location is safe earlier than shifting ahead with a obtain.

Video internet hosting websites

After all, YouTube is the megalodon of video internet hosting, and I extremely suggest you begin a YouTube channel due to the search engine optimisation worth it brings to your advertising and marketing. Generally, you might need to merely share a video with others or showcase it in your web site with out promoting or recommended movies after your clip ends. In that case, you’ll need to take into account the next free video internet hosting choices.


As soon as generally known as a video add website, Vimeo has morphed right into a platform that enables enterprise homeowners to make, handle and share movies. Vimeo presents free and paid plans, and your add occasions and storage capability will rely in your subscription stage.

Professional tip: If you’re embedding movies in your web site or utilizing a video as an interactive background in your website, think about using Vimeo to keep away from exhibiting ads and recommended movies that will take viewers to a competitor’s content material.

Google Drive

Google Drive is obtainable at no cost with each Google account, and it lets you add video information into the cloud. In case you file a fast demonstration of your services or products, as an example, you’ll be able to merely add the video into Google Drive and share the hyperlink. If in case you have a tough draft of a brand new video, and also you’d like suggestions, simply drag and drop it into Drive, and you may select particular individuals with whom you’d wish to share entry.

Free assist and training assets to develop your small business

We’ve lined fairly a little bit of useful instruments and assets to enhance your advertising and marketing content material, however I needed to finish with some helpful assist and training assets to information you once you want a serving to hand.

GoDaddy Guides

GoDaddy Guides presents a useful resource library of how-to content material and programs led by skilled advertising and marketing consultants. With GoDaddy Guides, you’ll be able to study internet improvement and design, ecommerce ideas, advertising and marketing fundamentals and extra.

SCORE Mentors

I’ve had the pleasure of co-hosting free advertising and marketing courses with the superb people of SCORE over time, and I’ve seen how devoted they’re to serving to small enterprise homeowners succeed.

SCORE enterprise mentors can assist you begin, develop, or transition your small business all at no cost.


Go to SCORE.org in an online browser, enter your ZIP code, and click on “Get Free Recommendation.” The system will discover mentors inside your space.

Greater Higher Biz Advertising and marketing Neighborhood

My workforce began the Greater Higher Biz Advertising and marketing Neighborhood in 2020 on the onset of the pandemic. Attendees of my advertising and marketing courses had been sending emails and messages to get recommendation on what they need to do to develop their enterprise in such unsure occasions. What began as particular person e mail replies morphed right into a publication, then the YouTube channel, and now a devoted small enterprise group the place we share ideas, instruments and assets at no cost.

Ted Talks

It’s fairly regular to really feel such as you’re “on an island” otherwise you’re not making any ahead progress on the helm of your small business. I discover Ted Talks to be encouraging and inspirational as a result of they supply so many various views.

For example, Dorie Clark lately shared the way to overcome feeling so busy whereas Marcos Aguiar covers the way to construct extra belief with shoppers. Go to the location and click on round, however be sure to have a while to take a seat and take in all of those wonderful insights.

Being a presenter for Develop with Google over the past 5 years, I’ve come throughout many useful instruments that small enterprise homeowners won’t learn about. The next listing of instruments can assist in numerous elements of your small business and are positively value a glance.

  • Check My Website measures the load pace of your web site and provides strategies on the way to make it load even sooner, so you’ll be able to win extra clients.
  • Google Analytics is a free, web-based software that measures the efficiency and consumer journey in your web site. That is key if you wish to consider how efficient your advertising and marketing campaigns are.
  • Google Varieties lets you create fast suggestions types or extra in-depth client analysis types like this Purchaser Persona Quiz we made for the Greater Higher Biz group.
  • Google Alerts assist you to arrange e mail alerts when sure key phrases or search phrases are recognized by Google. That is actually useful in retaining observe of your model mentions across the internet.
  • Google Scholar lets you discover articles and case legislation assets and add them to your private library.
  • Google Advertisements Grant affords verified 501(c)3 nonprofits with a Google Textual content Advertisements finances of as much as $10,000 per thirty days. This can be a nice strategy to drive eyes to your group and appeal to new donors and volunteers.
  • Google Calendar comes free with any Google account and gives you with an easy-to-use planning and scheduling software. You possibly can set private reminders or put together for conferences by attaching paperwork to your calendar invitations.
  • Develop with Google is an initiative that helps individuals put together for work, discover jobs, and develop their enterprise. The positioning is chock stuffed with useful assets, instruments and occasions.

Associated: How one can promote on Google Purchasing — an entire information

Placing all of it collectively

The above listing of free instruments and assets to develop your small business is the tip of the very high of the iceberg. After all, there are numerous extra obtainable to small enterprise homeowners and nonprofit organizations that can assist you proceed to develop.

Put aside a while to discover the assets above, make notes of those that appear like they’ll drive essentially the most worth to your small business, and all the time preserve your eyes peeled for brand new know-how as a result of new instruments are launched each single day. Right here’s to your success!

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