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Want an additional set of arms? How solopreneurs can lean on generative AI to scale their enterprise

Do not go it alone

Solopreneurs, or those that launch and run their enterprise on their very own, can vary from part-time freelancers who’re slowly rising a ardour mission to full-time small enterprise house owners like photographers, sellers of handmade items and private cooks.

Solopreneurs face their very own distinctive set of challenges as small enterprise house owners, and as you will have guessed, restricted time and assets are on the high of the record. With out workers to assist tackle a number of the work, solopreneurs must handle their merchandise and stock, construct a robust on-line presence, develop a gross sales and advertising technique, curate social media posts, and draft and ship electronic mail newsletters. And that’s simply earlier than lunch!

Nevertheless, as generative AI programs like OpenAI’s ChatGPT or Google’s Bard change into extra extensively accessible, solopreneurs gained’t need to put on all these hats on their very own.

For those who’re a solopreneur, listed here are 5 methods you should utilize generative AI as your first – albeit synthetic – worker.

1. Upskill, upskill, upskill

You’re one particular person and might’t presumably be the skilled at the whole lot that your small business wants. However you’ll be able to study. Generative AI programs have entry to tens of millions of assets that you should utilize to assist fill within the gaps in your present skillsets.

For instance, an electrician might need a sixth sense for wiring a ceiling fan, however will not be a talented marketer—they may use AI for assist with content material creation like commercial textual content, social media posts, responses to buyer inquiries, constructing a social content material calendar and extra. Or a graphic designer might use AI to conduct market analysis and collect insights on business developments to establish new alternatives and make extra knowledgeable enterprise selections.

Consider leveraging AI such as you would a enterprise accomplice. Use it to avoid wasting time, enhance effectivity, and achieve a aggressive benefit for your small business.

Associated: How one can write a weblog submit correctly utilizing AI

2. Brainstorm new concepts

Undecided what’s the perfect area title on your new enterprise? Or have an electronic mail topic line, however want it was somewhat extra catchy? Use AI to brainstorm and bounce round concepts. Listed below are some enjoyable issues to brainstorm with AI to get the juices flowing:

  • Enterprise concepts based mostly in your hobbies
  • Names for your small business
  • Hashtags for a social media contest or marketing campaign
  • E mail topic strains
  • Analyze throughout a number of buyer evaluations to spotlight the important thing areas it’s best to deal with
  • Various high-quality brand on your model

Associated: All the pieces you ever wished to find out about AI (however had been afraid to ask)

3. Appeal to new prospects

As a small enterprise proprietor, you perceive that serving to potential new prospects discover you is essential to rising your small business. Doing this usually includes a number of layers of selling, together with Google Advertisements, social media, strategic copywriting of your web site and extra. GoDaddy not too long ago created a Small Enterprise Generative AI Immediate Library designed that can assist you use generative AI platforms for this precise objective. We have now prompts that assist you to use AI to establish the perfect search engine optimisation key phrases on your web site, generate compelling social adverts, write partaking product descriptions, create social posts that resonate with a particular buyer vertical and extra.

Earlier than utilizing AI, set up some clear pointers for the kind of content material you need the mannequin to provide—this will embrace something from tone of voice to vocabulary, size and even particular matters to keep away from. Choose from GoDaddy’s prompts or create your personal and make sure you use very particular inquiries to information the AI’s responses. The extra particular your prompts, the extra related and on-topic the content material you’ll get again.

4. Retain your current buyer base

Buying new prospects prices 5 instances to 10 instances greater than promoting to a present buyer. You can additionally lean on generative AI to assist encourage repeat prospects as one other extremely cost-effective method to develop your small business. You should utilize AI to:

  • Shortly craft responses to buyer evaluations
  • Draft personalised, automated thanks emails to ship as soon as a product is delivered
  • Write promotional emails round a specified topic, tone and target market

As a solopreneur, think about using generative AI to supply around-the-clock buyer help—for instance, you’ll be able to construct AI into automated chatbots in your web site to assist deal with frequent buyer inquiries, like transport data, returns and refunds. This can save each you and your prospects time and supply a greater total expertise.

You should utilize AI that can assist you at each stage of your small business—whether or not you’re brainstorming a enterprise title or making subsequent month’s social content material calendar. Having a built-in second “set of arms” accessible 24/7 will assist you to work extra effectively and finally propel your success as a solopreneur. Nevertheless, as with most rising improvements, there are pointers on how you can use it safely. Under are some ideas for utilizing AI that we suggest:

Don’t enter private or proprietary data into AI: As a normal rule, solely share content material into AI that you just wouldn’t thoughts different individuals seeing. By no means enter your buyer’s private or contact data into AI, and hold any proprietary data or secret recipes off the platform.

Use human editors: Though AI is sensible, it might probably generally share inaccurate or biased data and ought to be used as a primary draft, moderately than a remaining draft. There’s additionally no telling if solutions have been generated utilizing one other firm’s mental property, which can create dangers. It is best to repeatedly assessment the content material generated by AI to make sure it aligns along with your model pointers and enterprise wants, and assist you to establish any potential biases or inaccuracies.

At all times fact-check for accuracy: AI programs are at all times studying and pull from content material all around the net. Nevertheless, some AI programs had been constructed utilizing digital content material as much as a sure date, that means their data is proscribed and so they can’t reply questions associated to present occasions.

Associated: The important small enterprise information to generative AI

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